As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain visibility in search engines and push out competitors. Alibaba is a good ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The University of Texas at San ...

Realme is officially reintegrating as an Oppo sub-brand in 2026. Discover how this strategic merger affects smartphone ...

Most mergers and acquisitions (M&A) fail to account for the digital infrastructure and visibility of the acquired brands. While executives obsess over legal, financial, and branding integration, they ...

Digital Silk, a digital agency focused on creating brand strategies, custom websites, and digital marketing campaigns, is examining four key signals indicating that corporate branding strategy is ...

The announcement follows Open World's recent partnership with Abstract to launch a national-scale, compliant tokenization engine for infrastructure-grade RWAs, advancing the technical and ...

Realme officially becomes a sub-brand of Oppo in 2026, promising improved after-sales service, shared resources, and a ...