The history of marketing embraces a collection of stories about the death and displacement of once dominant brands. Some of these falls from grace unfold where preeminence is punctured by technology, ...

Have you ever been really intentional about defining and managing your personal brand? We all have a brand, whether we’ve been intentional about it or not. If we aren’t making deliberate choices, ...

Saint Louis University’s product and brand management certificate equips students with the strategic perspective and practical skills needed to successfully bring new products to market and build ...

What's a brand to do when customers can air their grievances and openly discuss, criticize and complain on social media channels? Managing a brand’s reputation has become a daunting effort as social ...