Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...

Target Corp. is turning the old pill bottle design on its head — literally. Target pharmacies this month rolled out a flattened bottle with easier-to-read labels and plastic rings that can be ...

In a crowded bar where customers seldom have the chance to see the carton or hold the bottle close, it helps to convey something about the brand story in the design of the bottle. (Image credit: Clam ...

What makes a whisky bottle popular? The obvious answer is the quality of the liquid within. Another answer is the story behind the whisky, and how it came to be. However, the above points need to be ...

In a category dominated by familiar names and conventional packaging, a new luxury entrant is setting a different standard. One Water has just introduced its first release sourced from the Canadian ...