The brand launched a new music-based platform, Boh Muzik, to propel the its ready-to-drink products to a younger demographic. The multi-platform campaign was created by M&C Saatchi with strategic ...
M&C Saatchi will be briefed to build on BOH's successful "puts the oomph into life" strategy, and launch a new range of products later this year. The account was formerly handled by Naga DDB, but the ...