Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego is rolling out a high-tech twist on its classic bricks, though not everyone is thrilled about it. At CES 2026 in Las ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life ...