When a marketing rollout turns into a cultural moment, brands take notice. And this week, they’ve taken action. Drake’s ...

Fire crews melted a 25-foot-tall ice structure erected to promote the rapper’s forthcoming album, “Iceman,” less than a week ...

Toronto fire crews hosed down and tried to melt a massive formation of ice blocks installed by Drake to promote his upcoming ...

Drake has sparked massive buzz ahead of new album Iceman after installing giant ice blocks in Toronto. Fans rushed to the ...