Jon Michail is Founder & Group CEO of Image Group International & best-selling author of Life Branding. Follow him on LinkedIn & Twitter. Socrates once said, “The way to gain a good reputation is to ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. That core point—that a lousy brand rep eventually catches up with, and can doom, a business—has ...

Did the racy pictures you sent to your crush get sent around the school? Did you hook-up with someone's boyfriend and now the whole school hates you? Are you the victim of slut bashing and don't even ...

Someone’s reputation means everything to them. If they are beloved and respected, they are more likely to have better opportunities than those who are associated with negative traits. In a society ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. The kids of McKinley High take an unexpected -- and dare I say tragic -- ...

Folgers is trying to be cool. It's the biggest seller of ground coffee in the U.S., but it had to confront a painful realization: its reputation isn't great. Folgers is trying to be cool. Though it is ...

The Athletics have been one of baseball's worst teams over the last three years, haven't made the playoffs since 2020 and annually field one of the lowest payrolls in the MLB. Throw in the fact that ...