The gasoline retailer says it plans to shorten its name, update its logo and dump as many as 4,000 stations. BP Amoco PLC said it plans to rename most of its network of 28,000 service stations under ...

Drive around the country, and you'll see gas stations operated by dozens of different brands, with some brands being more instantly recognizable than others. One brand you might have seen more of in ...

It’s back! After almost a decade on the bench, BP is reviving its Amoco brand in response, the company said, to some internal marketing studies that suggest the brand still resonates with some ...

COLUMBIA — Amoco stations throughout The T&D Region and the surrounding area will soon bear the new logo of BP. BP began converting Amoco stations in the United States to BP in late 2001. The ...

Opinions expressed by Entrepreneur contributors are their own. To avoid association with the Gulf oil spill, independent BP gas station owners across the country are considering reverting back to the ...

Are you carrying a torch for the old Amoco gas station brand? BP seems to think so. As my colleague Claire Bushey reports, the British oil giant is dusting off the torch-and-oval logo it shelved after ...

This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today. About 10,000 BP gas stations ...

Some who have seen their sales plunge because of protests say BP has already sought a fresh start by naming an American to replace its gaffe-prone British CEO, so why not change the name on gas ...