Radio is often seen as a brand awareness tool, but its impact extends throughout the entire marketing funnel, from consideration and conversion to customer loyalty. Now Harker Bos Group has created a ...

If you want your PPC campaigns to convert in 2025, they need to show up with a purpose. A full-funnel PPC marketing strategy ensures you’re reaching the right audience with the right message at the ...

For years, marketers built their strategies around a clear and visible funnel: awareness, consideration, conversion. It worked well in a web where behaviors were traceable, people clicked links, ...

The modern marketing funnel consists of four key stages: awareness, consideration, conversion, and loyalty/retention. The marketing funnel is a strategic model that aims to illustrate the customer ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...

As a rule of thumb, according to Imran Hirani, VP of Strategic Accounts at Nielsen, 60 percent of an organization’s marketing efforts should be focused on brand-building (upper funnel) and 40 percent ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...

Influencer marketing has exploded in popularity, revolutionizing the way brands engage with consumers. Working with influencers can give brands a leg up in the credibility department, as 69% of ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...