CHER: (Singing) Do you believe in life after love? MARTIN: You heard that little warble in her voice? That was produced by Auto-Tune. That's a studio tool that digitally changes a singer's pitch. Cher ...
Cher was itching for a hit. The year was 1998, nearly a decade since her last Top 10 single, “Just Like Jesse James.” The Goddess of Pop was no stranger to comebacks, though — she famously made them ...
If you haven’t been listening to pop radio in the past few months, you’ve missed the rise of two seemingly opposing trends. In a medium in which mediocre singing has never been a bar to entry, a lot ...
On The Vergecast: how a simple pitch-correction plugin became a dominant sound in music, and how the next technical revolution might follow its lead. On The Vergecast: how a simple pitch-correction ...
There are few musical technologies that are as ubiquitous, maligned and misunderstood as Antares’ Auto-Tune. What was conceived in 1997 as a discrete tool for cleaning up vocals and optimizing the ...
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