The global augmented reality market size was US$ 16.9 billion in 2021. The global augmented reality market is forecast to grow to US$ 109.4 billion by 2030 by growing at a compound annual growth rate ...

Picture this: a boardroom filled with skeptical executives, unsure of whether to give their precious budget to yet another salesperson. Suddenly, you whip out your tablet, point it at a seemingly ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Innovative organizations are finding ways to make augmented and virtual reality a more efficient, and even more practical, way to interact with technologies and tools, including letting people learn ...

Meta hosts its Meta Connect developers conference on Wednesday (9/25) and Thursday (9/26). Augmented reality and artificial intelligence are likely to get prominent billing during the event according ...