Let’s talk about augmented reality (AR) technology and a new partnership poised to further augment (pun sort-of intended) its potential. The long-story-short version here is simple: AR displays ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Also known as immersive or engagement ads, these creative offerings take the game to a whole new level through the incorporation of 360-degree video, augmented reality (AR), and virtual reality (VR) ...

The evolution of technology continues to reshape our world at a significant pace, with each innovation unlocking new possibilities and changing the way we live, work and interact. As we look to the ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key ...

Xreal Inc., formerly Nreal, announced the launch of the Xreal Air 2 Ultra augmented reality glasses ahead of CES 2024 on Sunday, featuring new 3D sensors and computer vision capabilities for mapping ...