Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This article is more than 6 years old. "We are a very ...

If the new-look Gap is going to survive on its own, Athleta may hold the key. The trendy women’s athletic clothing brand will be part of Gap (GPS), Inc’s fresh start after the company spins off its ...

Gap is creating a male version of its women's Athleta line. Hill City products will initially sell online next month, although some items will also be displayed in about 50 Athleta stores. Activewear ...

Athleta will open a store in the Fox River Mall in early July in the Macy’s wing. It's taking the vacant store space that was previously The Limited. Athleta is an active clothing store for women and ...