Apple Vision Pro, a virtual reality headset designed for spatial computing, is facing production cuts as sales remain weak.

In 2023, Tim Cook “Your surroundings become an infinite canvas,” revealing Apple as the pioneer of spatial computing. Fewer than three years later that canvas is shrinking rapidly. IDC estimates that ...

It appears the Apple Vision Pro hasn’t lived up to its original hype. Reportedly, Apple has pulled back on the production of the Vision Pro amid sales struggles. The tech giant had hoped their ...

When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

Apple's production lines are stalling and ad spend is down 95%, but the new M5 update and enterprise focus suggest the Vision ...

Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its ...

Apple is reportedly scaling back production of its high-end Vision Pro mixed-reality headset as consumer demand falls short ...

The Apple Vision Pro headset, heavily hyped as the ‘entry point for the future of spatial computing,’ is having a hard time finding consumers. Vision Pro report ...

Apple has reportedly scaled back production of its Vision Pro headset after demand failed to meet expectations, dealing an ...

As of early January 2026, Apple has reportedly made the difficult decision to sharply scale back production and marketing for ...

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

Company had hoped the virtual reality device would herald a new era in ‘spatial computing’ ...