Amazon Web Services (AWS) has long offered generative AI solutions to optimize everyday business operations. Today, AWS added to those offerings with the general availability of its AI assistant ...

AWS is releasing the Agentic Shopping Assistant, a tool that lets retailers build AI shopping experiences using the same technology behind Amazon's Alexa for Shopping, which drove nearly $12 billion ...

Amazon announced on Tuesday that it’s expanding access to its healthcare AI assistant to its website and app. The assistant, called Health AI, was previously only available on the app for One Medical, ...

The new Rufus AI assistant will be accessed through the search bar in Amazon’s mobile app. (Amazon Images) Amazon is integrating an AI assistant called Rufus into its mobile shopping app. The new ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. "Retailers who get search and product discovery right have ...

Amazon.com Inc. today announced it’s rolling out a generative artificial intelligence assistant dubbed Project Amelia for independent sellers to provide answers, advice and tools to boost their ...

Like countless other tacked-on AI chatbots, it repeatedly offered help few people wanted that it was barely equipped to provide.

New Alexa+ features let you type or chat instead of just talking. It’s part of Amazon’s push to make Alexa a full-fledged AI helper across devices Amazon just took a bold step in the evolution of its ...

Amazon offers Alexa+ at a price of $19.99 per month for all users. It will be available to all Amazon users in the US over the “next few weeks”. Soon after, the e-commerce platform will launch in ...