Amazon’s advertising platform is undergoing major changes in 2026, with AI-driven targeting, new ad formats, and smarter attribution models reshaping campaign strategies. Updates include enhanced view ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

Amazon audiences will be trending on Netflix soon. On Wednesday, Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run ...

Selling books on Amazon isn’t just about publishing — it’s about visibility. With millions of titles competing, KDP authors now rely on Amazon Ads to reach readers, drive conversions, and build ...

Amazon is expanding its suite of generative artificial intelligence products targeted at marketers with a new conversational assistant, according to an announcement shared with sister publication ...

STATEN ISLAND, N.Y. — Pete Davidson is teaming up with Amazon for a new ad campaign promoting the launch of Alexa+, the company’s next-generation AI assistant. In the first spot, titled “Pete Davidson ...

Amazon is remaking the center of its ads business. What began as sponsored product placements tied closely to its retail marketplace has grown into a full-scale media network spanning streaming TV, ...

Amazon India has rolled out a new chapter of its ‘Aur Dikhao’ platform, in collaboration with WPP. The integrated campaign is ...