Amazon is rebranding ad-free Prime Video as Prime Video Ultra and raising pricing from $3 to $5 a month. 4K UHD video and Dolby Atmos sound will only be available to Ultra subscribers The new pricing ...

Amazon launches the new “Prime Video Ultra’ ad-free subscription plan in the US. This costs $4.99 per month, compared to the $2.99 of the previous ad-free Prime Video plan, which it is replacing. This ...

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One of the long-running best perks of Amazon Prime was access to the Prime Video library which, for years, was ad-free. That changed a few years ago, with ad-free viewing now a paid monthly add-on, ...

Starting on April 10, Amazon Prime subscribers will pay $5 per month for ad-free Prime Video without ads, up from the current $3 per month on top of their Prime subscription, Amazon announced today.