A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

The best practices for logos and buttons are different than other kinds of images There is no SEO value for logo and button alt text Correct alt text for logos and buttons can have long term benefits ...

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is ...

Readers of a certain age may remember early e-books that had black rectangles in place of the images. (They were rendered as such because publishers had only obtained print rights to the images.) That ...