But I think Gen Alpha is going to force companies to rethink the entire framework because they don’t really behave like ...

Gen Alpha, an age group representing around 2 billion consumers globally, is expected to have an economic impact of $5.46 trillion by 2029, according to data from Acceleration Community of Companies ...

Robert Kelly is managing director of XTS Energy LLC, and has more than three decades of experience as a business executive. He is a professor of economics and has raised more than $4.5 billion in ...

Generation Alpha might be swarming Sephoras right now, but they'll be an economic force to be reckoned with.

After reigning supreme over internet culture throughout the 2010s, millennials have in recent years been overtaken by Gen Z. The younger generation — mostly in their teens and early 20s — have been at ...