Agencies from New Zealand and Australia have rated the pitch process. TrinityP3 Global’s Darren Woolley explains the findings and welcomes more clients to commit to change. Everyone in advertising ...
Few advertisers lift the lid on the pitch process but Walgreens Boots Alliance believes its $600 million integrated marketing and communications review, conducted in the middle of Covid-19 and won by ...
The idea of the pitch being a bit of theatre or showmanship is as old as the advertising industry itself. Agencies get to present themselves in a beauty parade before the potential client. The one who ...
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