The digital advertising landscape is undergoing a seismic shift. Recent legislation, such as Washington State’s My Health My Data Act (WMHMD Act), is forcing advertisers, particularly in the ...

In the summer of 2001, I began working on this story for another magazine. It never got published because the magazine I was writing it for, Brill's Content, folded due to the lack of advertising ...

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Although I still believe there is a place for advertising as a brand-maintenance or brand-affirmation tool, I am convinced that to build a brand today you need PR. At one time, advertising did build ...

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...

With consumers reportedly moving away from linear TV in their droves and digital advertising becoming more sophisticated than ever before, is the era of TV advertising well and truly over? The ...

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, ...