Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

A basic definition of figurative language is language that is used in an exaggerated fashion to represent an idea. Advertising puts figurative language to good use. Once you develop an understanding ...

Rebuttals are a defense mechanism. Rebuttals are similar to the objections often raised by consumers when faced with a sales pitch. However, rebuttals go beyond simple objections to an advertising ...