With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

AI has begun to transform the way people seek and engage with information online. But that doesn't mean you need to rework your entire search advertising strategy today. The most significant ...

So, I went to the Digiday Media Buying Summit. It was a pretty packed few days, with a lot of talk about where advertising is ...

AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real ...

Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers should prepare for these shifts. Google is doubling down on AI-powered ad ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

For generations, advertisers have been trying to get people to notice and buy their products. But what happens when advertisers need to reach something that isn’t a person? That’s the question media ...

When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will ...

When a TV commercial makes people feel something, it doesn’t just win in the moment – it sparks curiosity, drives searches, and fuels conversions. That’s why the “Breaking TV Ads Report,” jointly ...

Roblox used its appearance at CES 2026 to outline how it plans to further expand advertising on its platform, unveiling a new ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...