Adobe has added artificial intelligence-powered personalization enhancements so users can leverage filtering and intelligence to directly impact the business metrics that matter most on a per activity ...

Adobe is leaning on AI-powered data solutions to bridge the post-cookie identity gap. This fits into Adobe’s broader strategy of using a mixture of automation and artificial intelligence to figure out ...

Adobe today rolled out enhancements to its personalization engine, Adobe Target, to enable companies to intelligently engage customers with the right content at the right time and on the right channel ...

Adobe is adding several capabilities to its Adobe Target in the coming weeks including a general, AI-powered speeding up of the personalization process. The changes are designed to help clients ...