Instead of you having to paid consulting fees, I’m listing 9 optimizations you'll be able to perform in your AdWords immediately no matter your skill level. There comes a time in every AdWords ...

Kevin Gibbons spotted a new feature in his UK based Google AdWords account. On his campaign screen, he noticed a message from Google with "Campaign Optimisation" reports. They look very similar to ...

Google's AdWords team continues its set of blog posts on how advertisers can get the most bang for their PPC buck. This segment dives further into creating the best ad text possible, moving beyond the ...

It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set ...

Optmyzr's introduction of the Historical Quality Score Tracker was spurred by years of pent up demand from AdWords advertisers for a better way to gain insight into their Quality Score, a key factor ...

Want some industry information about getting the most of your Google AdWords budget? Check out the Google Optimization Center, which gives you some great strategies depending on the type of industry ...

In mid-October, AdWords will be changing the "Conversions" columns & reporting to only include optimized conversion actions. Attention, marketers: You may see a significant drop in “conversions” ...

UPDATE: As of January 23, Google said it has fixed the problem and past data should be restored “in the coming days.” Google has confirmed a bug that causes conversions from Google Analytics to not be ...