Advertising is everywhere, and video games are no exception. In recent years, several companies have either hinted at or ...

Electronic Arts announced EA Advertising, a new way for brands to connect with fans through its portfolio of games, from ...

Amazon is weaving advertising into AI-powered shopping conversations, giving brands new ways to reach consumers.

The Generated Awards took place on May 27 in New York City, where the Generated Group presented 9 awards to AI video creators ...

You’re settled into a show, the story finally has your attention, and then an ad cuts in—loud, familiar, and badly timed. You don’t necessarily stop watching, but you do stop caring. That small moment ...

PCWorld reports that OpenAI will begin testing display ads in ChatGPT within the coming weeks, targeting adult US users including both free and ChatGPT Go subscribers. Sponsored advertisements will ...

If a dystopic voice asking you “to fulfill your mission” of rounding up undocumented immigrants has snuck its way onto your streaming airwaves, you’re far from the only one. The new advertising push, ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.