These are people who are ready to spend money, said Bobby Gibbs, a principal in the retail and consumer goods practice at consulting firm Oliver Wyman. “That helps increase the appeal [to advertisers] ...

As retail media networks overtake television in ad revenue, they are also taking a page from the way TV pitches itself to marketers. After media companies like NBCUniversal, Disney and Paramount ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

Macy’s isn’t wasting any time — or revenue opportunities — when it comes to its retail media offering. Yesterday, the retailer announced an expanded partnership with Rokt, a technology partner that ...

Integration enables brands to activate and optimize campaigns across Ace Hardware’s retail media network alongside their broader commerce portfolios ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Retail media has emerged as one of the fastest-growing advertising ...

NEW YORK — As retailers look to level up the sophistication of their media networks, some are turning to a new partner: their biggest disruptor. Amazon last January launched a Retail Ad Service that ...

The crusade to make everything an ad network continues as yet another player enters the space: real estate media. On Wednesday, global real estate brokerage firm RE/MAX announced its own commerce ...

What do fitness centers and grocery stores have in common? You can now put more ads there, that’s what. On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and ...

Mazza, Hy-Vee’s chief marketing officer and president of its retail media network, sits down with Multichannel Marketer to discuss how the grocer leverages its network of 10,000 in-store screens and ...

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could ...