How can you use inbound marketing to generate leads? An infographic (below) from The Center for Sales Strategy outlines the process they follow with their clients. It outlines a seven-step inbound ...

As communication professionals, it’s our job to get our message across fast. In today’s attention economy, every second matters. Enter infographics. They’re the perfect solution for a marketer who ...

Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive stronger results. However, actually developing personas can be challenging.